Learn how (and why) to integrate Facebook login and registration with your WordPress site.
It’s a marketing science fact that website social logins increase conversions. By a lot! You may have already thought this just based on your own personal preference for that enticing button that makes the process of registration easy. In case you wondered is it just me, or is this commonplace, the answer is most internet users want a juicy button they can click instead of a registration form. Even a registration form that is streamlined, like when it’s just enter email to start, that is still a barrier to entry. That is what we call “gravity” that works against your website conversion objectives.
77% of consumers prefer to use social login when registering for a new account on a websiteSurvey conducted by Janrain
Social login and registration services by nature require your website to talk to the service. Each service has a different API. In most cases you need to build an “app” and follow some steps to verify that application before your site can utilize the service. Fortunately the term “app” here just refers to a reasonably small setup step that doesn’t require any coding. However it does require integration code running on your website in order to do the integration process. This is where it can begin to get complicated. Of course like most technical challenges, there are WordPress plugins that can help.
Nextend Social Login and Register – WordPress plugin | WordPress.org