Exploring the features of Wise.com (formerly TransferWise)

In late 2020 TransferWise began it’s transformation to it’s new brand “Wise”. Not sure it’s a wise choice of branding because every time I write about it or speak about it, I find myself having to point out “formerly known as TransferWise” because “Wise” is a word, not a brand. But hey they probably spent 80 million dollars deciding if Wise is a memorable brand name, so who are we to judge?

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *